How To Publish Your Best Community Content On Facebook.
Welcome back to CareBlair where we share positive news, stories, and information that helps local volunteers, non-profits, and charities to connect with their audience in meaningful ways online.
In this short video, we’re sharing how local volunteers can follow some quick and simple best practices when publishing their best community content to Facebook so their non-profit project gets noticed as well as resonate with their audience in a meaningful way.
Firstly, We’ll Need A Facebook Business Account.
Before we get into this video, if your community project needs to set-up its Facebook business page the right way, we made a detailed step-by-step video to help you with that, and you can find the link to that in the description box below.
How Do We Create Our Best Community Content?
We should be focusing only on creating value for others through entertaining or educational content which we believe will resonate with the people we want to talk to. And that’s it. The end, Voila! But wait… what does this actually look like in practice?
Hubspot Research Analysed Over 10k Social Pages And Discovered This…
According to Hubspot research, which analyzed 10k social account activities over a typical week, Facebook pages with 100 followers or more earn just a single click on the first two posts that non-profit shares on Facebook per week.
In-short these results show that on average, out of 1 in 100 of your followers will click on your first two posts on any given week.
The reason? Social media, especially in the last few years, increasingly favors paid advertising over free, organic advertising which makes it much more difficult for low-budget community non-profits to get attention on their projects.
But how can me and you continue to be seen and heard? Here are five rituals to live, breathe, and experiment with inside your own projects
1. Post 2-4 times weekly.
Facebook prioritizes ‘fresh content’ and doesn’t want to overwhelm users with one group’s posts. Posting once per day will actually make it easier for your community to digest while encouraging Facebook’s algorithm to actively promote your community group’s content.
2. Craft a compelling story.
Content, especially from non-profits, performs its best when we don’t sell ourselves, our services, or even our projects. The community prefers to read, watch, and listen to a story that captures their heart and emotions. They don’t want to be bombarded with updates or repeatedly asked to donate their money to our new shiny projects whenever they visit our pages. So let’s take out our phone or any other camera you have, press record, and then try to share a small 1-minute story about your non-profit. And try to do so without selling your non-profit and its services. Let your community develop a curiosity about you through your stories and actions over time and eventually, they’ll research you and what your non-profit actually do on their own time.
3. Upload visual content that tells the story of your organisation.
Our community-wide lockdowns have made creating video, picture, and written word much more important as people look to recreate what was once their normal life inside a new virtual environment.
There is something super magical about watching, in real-time, how our donations are making a real positive impact.
And Video is still the best way to do this. Your community wants to visually follow what you’re doing with their donations.
By making videos, your non-profit can also use the videos still-frames for images, upload the audio for podcasts, and use the script for blog posts making your non-profit’s content strategy that much more efficient while making your project stand out not just on Facebook but on all of the other social platforms too!
Talk about hitting a few birds with just one stone, right 😉
4. Respond to those that comment on your posts.
Most of us already do this but it’s important to remember that it’s always in the small, kind-hearted gestures we share with others that make life a little better for all of us. So keep on sharing the love.
5. Brand your content consistently (logos, colours, type).
If you’re not paying Facebook for advertising, then a good way to help the people that you reach through free advertising to remember you is to make sure you consistently include your logo on most of your videos and images.
If you want to know how to add your logo to your Facebook images using Canva then just click on the link in the description box below.
Question Of The Day: What do you think are the most important needs that need to be met in the local community of Blairgowrie & Rattray?
But that you feel are not being fully addressed for the most vulnerable local populations during this current lockdown? (For example, seniors, elderly, differently-abled, single parents, low-income households, etc.)